The 11th Customer Experience (CX) Summit is set to take place on 25–26 November 2026 at the Sunway Resort Hotel in Kuala Lumpur, Malaysia, under the theme "CX – Connected by Intelligence." The event will bring together CX leaders, business executives, technology innovators and industry practitioners for two days of thought leadership, practical insights, regional transformation stories and technology showcases.
The programme includes "ORIENTAL Dreams. ASEAN Rising.," an exclusive showcase of transformation journeys and success stories spanning six geographies across Asia. "Meeting of Minds" expert panel discussions will explore three dimensions of transformation – Digital, People and CX Best Practices. The Summit will also unveil the 3rd Edition of The State of CX in Malaysia Report, including the announcement of the Top 100 Brands in CX in Malaysia and the 2026 National CX Index.
The #DigitalCX Marketplace will bring together 30 technology and innovation partners showcasing capabilities transforming customer engagement, including Amazon Web Services (AWS), Genesys, AVAYA, Zoom, Zendesk and NTT. The regional dimension will be strengthened by the participation of the CC-APAC regional alliance and its members; Malaysia is hosting the regional alliance's engagements this November.
Vigneswaran Sivalingam, Organizing Chair of CX Summit 2026 and Protem Chairperson of CX Malaysia, said: "This year's CX Summit is FULLY LOADED and NOT TO BE MISSED! I encourage every CX leader, expert and enthusiast to join us. If customer experience, digital transformation and the future of business matter to you, Sunway Resort Hotel is where you need to be on 25 and 26 November. We have curated a two-day engagement that will enrich every CX practitioner & solution provider."