Kasumigaseki Properties Development will open a Sales Centre in Dubai on 14 November, ahead of the launch of its first project in the UAE. The centre is located on the 36th floor of Bay Gate Tower in Business Bay and was designed entirely by the company's internal design team. It is intended to introduce prospective buyers to the company's approach to architecture, materials and hospitality.
The design combines simple lines, warm tones and carefully composed details, drawing on Japanese craft while seeking to create the comfort of a residential setting. Its materials, finishes and overall aesthetic also take inspiration from seven x seven, Kasumigaseki Capital's hotel brand in Japan. Visitors will be able to walk through completed show apartments, examine detailed scale models and explore the project using virtual reality and interactive tours, while material samples will allow prospective buyers to inspect finishes, textures and craftsmanship.
The developer said the centre was designed in response to buyers increasingly looking beyond renderings and brochures when assessing properties, with greater consideration being given to build quality, functionality and long-term performance. The approach is guided by what Kasumigaseki Properties Development calls 'The Art of Knowing', its principle that decisions should be based on evidence, and the company said the centre is intended to allow buyers to examine the design choices and execution behind its development.
The space also reflects the company's three core values: 'Hinshitsu', meaning quality; 'Anshin', or peace of mind; and 'Kakushin', meaning innovation. Hinshitsu is represented through the surfaces, joinery and details of the show apartments, while Anshin relates to the support provided to buyers from their initial discussions through the purchase process and beyond. Kakushin is represented through VR and interactive technology designed to help visitors visualise their future homes.
Mohammad Khalifa Majid Alabbar Alfalasi, local chairman of Kasumigaseki Capital MENA, said: "Buying a property is one of the most important decisions one can make, and it should never rest on a rendering alone. Our design team set out to create a space that feels as welcoming as a home and as considered as a museum, where buyers can walk through our show apartments, touch the materials and form their own view of what we build. That is how we intend to earn trust in this market: by giving people something tangible to judge us by."
Kasumigaseki Properties Development is the real estate development arm of Kasumigaseki Capital Co., Ltd., which is listed on the Prime Market of the Tokyo Stock Exchange and is subject to external audit. As of 31 August 2026, Kasumigaseki Capital reported 135 projects with a combined project pipeline and assets under management of approximately US$7.69 billion. The company operates across four business areas: hotels, logistics, overseas and healthcare, and its global headquarters are in Chiyoda City, Tokyo. The Sales Centre will be open from 14 November, Monday to Saturday, between 9am and 7pm.