RIYADH: Saudi Arabia has launched the “Ufuq” system, designed to enhance the utilization of data from the Hajj and Umrah sector by transforming it into knowledge-based tools that support decision-making. The Pilgrim Experience Program described the program as “a step toward enabling stakeholders to access and benefit from data on the Hajj and Umrah sector through products that enhance knowledge and support data-driven decision-making, going beyond the numbers.” The PEP is one of the programs th